Today American Eagle Outfitters Inc.’s aerie brand showed a
unique way to support a cause to coinside with a promotion running through the
end of October. The company has teamed up with Bright Pink an organization that
helps promote awareness of both breast and ovarian cancer to donate a $1.00
from every bra sold in the Aerie stores to the organization. To kick off the
promotion the company decided to hang bras off a bridge outside their
Pittsburgh, PA office.
In fact they hung around 4,000 bras in various colors and
styles. When the undergarments are taken down, they will be cleaned, and then
donated to local shelters for distribution. I was made aware of this by a
colleague whose friend participated in the event. I have included a link to a
video highlighting the activity along with a link to the Bright Pink site: http://multimedia.post-gazette.com/?ClipId=6297470,
www.BeBrightPink.org. This is a creative way to use a support garment
to support a good cause.
