Today saw a victory for consumers in the form of Netflix
announcing a reverse course from last month’s decision to split their business
into two entities, one for mail order and another for streaming. There are
several articles discussing the announcement throughout the web all saying the
same thing. In the company’s rush to
keep ahead of competition and differentiate the two services they acted
hastily.
I don’t believe they thought the original announcement would
have such an adverse affect. I wonder if they truly looked at the data
accumulated on customer usage especially looking at the overlap of services. I
personally do not belong to Netflix but I know a number of people who do. They
like the flexibility to choose whether to stream something or have it delivered
to their homes. There could be a show on a paid channel you would like to watch
but not enough to subscribe or you financially can’t subscribe. Netflix gives
you the ability to watch it within your monthly subscription to the service via
streaming.
I understand that the separate pricing issue is still on the
table. But I encourage consumers to take heart and marketers along with
businesses to pay attention. Consumers have more power than they think and they
need to let their voice be heard.
Comments on: "A Win for Consumers" (7)
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