Some of us will have seen an email being sent companywide to
promote a service, new product, or event. At some point you might even see
responses to the email stating “Please take me off the recipient list as this
does not pertain to me.” Inevitably this will start a chain of emails from
people throughout the company requesting the same thing. Which leads to people
feeling annoyed, amused, or the sender wondering what they did wrong that
people don’t understand why it was sent.
Obviously the sender did not communicate their message well
enough so people could understand it. Hopefully they will have learned the
lesson and make sure next time it is clear to everyone that this is simply a
marketing tool to educate others on what is available to them as employees.
There are things the sender could have used such as the wording in the subject
line and the written explanation in the body to help convey the message.
Another technique is by looking at other internal corporate marketing efforts. They
could see that branding the email would go a long a way to limit confusion. Or
if it is an area that doesn’t usually create marketing campaigns/pieces; they
could consult with someone internally who does.
